System No.9

System No.9

12.00

What happens when nothing goes to plan, and you’re sat in a hotel room in Vancouver, delirious with jet lag, waiting for Rihanna to show up? When the rain outside is torrential, and the singer’s doctor has ordered her to stay in bed – 2,800 miles away. Do weeks of planning begin to unravel? No. Because who says the meticulous execution of a premeditated idea is the most noble of creative endeavors? There’s creativity in the art of embracing the unexpected.

Juergen Teller’s portfolio for System 9, Waiting for Rihanna, is a lively case study to support that claim. Who needs the presence of celebrity when you can dream up Brazilian supermodel Raquel Zimmermann, two hula-hoop enthusiasts, and a 60,000-square-foot medical cannabis facility off the coast of Canada?

System Magazine explores the dialogues at the heart of the global fashion industry. The biannual magazine offers exclusive long-format conversations with fashion’s most relevant, most powerful and most opinionated individuals, accompanied by portfolios created by the industry’s most in-demand image-makers.

Exploring and commenting on fashion’s constantly shifting landscape, System is a platform for deep thoughts and real opinions – shared within the industry and, in turn, influencing the broader world.

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